Whether you run a fish and chips shop or a global business, it is becoming increasingly difficult to get away with not having a website. And once you do invest the time and money into getting one, the next step should be how you can make it work for you. ..

Whether you run a fish and chips shop or a global business, it is becoming increasingly difficult to get away with not having a website. And once you do invest the time and money into getting one, the next step should be how you can make it work for you. ..

The web is one of the most powerful communication and promotional channels you can use to boost sales for your business, but many business owners feel that working on improving their website is too complicated, they are too busy or that its too costly.  ..

Q: I always hear about the success of web companies like MySpace. Should I be focussing my marketing spend on online activities or ramp up my media advertising?

Many small businesses spend what little budget they have on traditional advertising, yielding few sales results.

There are many reasons for why your advertising is underperforming, but specifically regarding the question above, your customers and competitors are changing and so too should your marketing – why are you advertising on the radio when 45% of Australian adults listen to MP3 players? Why pay for letterbox drops that only get a 2% readership, when you could sms coupons to mobile phones and get a 94% open rate?  ..