Whether you run a fish and chips shop or a global business, it is becoming increasingly difficult to get away with not having a website. And once you do invest the time and money into getting one, the next step should be how you can make it work for you. ..

Whether you run a fish and chips shop or a global business, it is becoming increasingly difficult to get away with not having a website. And once you do invest the time and money into getting one, the next step should be how you can make it work for you. ..

Mobile is an exciting new frontier in marketing, providing a meaningful way to reach the right person at the right time with the right offer or message.  ..

Feeling the crunch? As the sharp decline in economic growth hits most of the developed world and government bailouts attempt to ease tension, the smart and the entrepreneurial are sitting quietly, about to make their next move. ..

Many small businesses fall into the trap of believing that one good marketing is going to get them to sales heaven. But when it doesn’t work, they feel they’ve fingers have been burnt and marketing is usually the punching bag. ..

In many businesses, the relationship between sales and marketing is akin to that of the Montagues and Capulets, both equally stacked in the game of love and war. ..

You can easily raise the profile of your products and services high above those of your competitors, simply and without huge cost, by promoting your brand, or suite of brands, in a well crafted Press Release.

Typically a Press Release is a compact public relations announcement which tells a compelling story about a product, service, event or company information, and is written in an easy journalistic style. It is only useful if it gets you media coverage - so it has to provide newsworthy information or a newsworthy story. ..

Q: I always hear about the success of web companies like MySpace. Should I be focussing my marketing spend on online activities or ramp up my media advertising?

Many small businesses spend what little budget they have on traditional advertising, yielding few sales results.

There are many reasons for why your advertising is underperforming, but specifically regarding the question above, your customers and competitors are changing and so too should your marketing – why are you advertising on the radio when 45% of Australian adults listen to MP3 players? Why pay for letterbox drops that only get a 2% readership, when you could sms coupons to mobile phones and get a 94% open rate?  ..

There is a common misconception that is causing small businesses to throw money down the proverbial toilet. ..