Mobile is an exciting new frontier in marketing, providing a meaningful way to reach the right person at the right time with the right offer or message.  ..

1. Set your mobile marketing goals
Don’t just get swept up in the hype of doing something cool. Actually know what it is you are trying to achieve with your mobile marketing activity and set this out in terms that are specific, measurable, attainable, relevant and time-bound (SMART goals). Make sure that these goals are aligned with your business and marketing objectives. ..

Apologies to those who have been asking for more blog posts – was on tour delivering our seminar series “50 Great Marketing Ideas on a Shoestring Budget”. One thing that came out of these was a keen interest by business owners in mobile marketing, hence the inspiration for today’s blog…  ..