Whether you run a fish and chips shop or a global business, it is becoming increasingly difficult to get away with not having a website. And once you do invest the time and money into getting one, the next step should be how you can make it work for you. ..

Whether you run a fish and chips shop or a global business, it is becoming increasingly difficult to get away with not having a website. And once you do invest the time and money into getting one, the next step should be how you can make it work for you. ..

Mobile is an exciting new frontier in marketing, providing a meaningful way to reach the right person at the right time with the right offer or message.  ..

1. Set your mobile marketing goals
Don’t just get swept up in the hype of doing something cool. Actually know what it is you are trying to achieve with your mobile marketing activity and set this out in terms that are specific, measurable, attainable, relevant and time-bound (SMART goals). Make sure that these goals are aligned with your business and marketing objectives. ..

Apologies to those who have been asking for more blog posts – was on tour delivering our seminar series “50 Great Marketing Ideas on a Shoestring Budget”. One thing that came out of these was a keen interest by business owners in mobile marketing, hence the inspiration for today’s blog…  ..

Email is fast, cheap, easily personalised, gives you flexibility to test different campaigns with different markets and is easy to track results.  ..

The web is one of the most powerful communication and promotional channels you can use to boost sales for your business, but many business owners feel that working on improving their website is too complicated, they are too busy or that its too costly.  ..

Feeling the crunch? As the sharp decline in economic growth hits most of the developed world and government bailouts attempt to ease tension, the smart and the entrepreneurial are sitting quietly, about to make their next move. ..

Many small businesses fall into the trap of believing that one good marketing is going to get them to sales heaven. But when it doesn’t work, they feel they’ve fingers have been burnt and marketing is usually the punching bag. ..

In many businesses, the relationship between sales and marketing is akin to that of the Montagues and Capulets, both equally stacked in the game of love and war. ..