Neil Riles Constructions- play to win

After neglecting marketing for two and half years to concentrate on the operational side of the business, Louise Riles from Neil Riles Constructions decided it was time to employ the services of Australia Business Marketing Services. The company, a recipient of the NSW Master Builder of the Year (MBA Excellence in Housing Awards 2007), employs 20 workers operating on specialist architect designed and supervised residential projects in the Lower Hunter, South Coast and Southern Highlands and select Sydney suburbs.

“Small business such as ourselves find it difficult to source professional marketing services that are affordable as it’s usually larger marketing consultancies that promote their often costly services,” she said.

“We were attracted to Australian Business Marketing Services because of its association with the NSW Business Chamber and we were especially impressed with the team’s professionalism and reliability. “In the past few months we’ve been able to finesse our marketing strategy and while we are not looking for immediate results our goals are largely medium to long term.” As for the financial crisis, Louise believes that businesses need to continue to promote themselves instead of curtailing their marketing spend.

“While the current crisis has not really affected us, it has taken its toll on some of the architects we deal with (which will mean less work in the future). Now’s the time to continue the momentum of marketing.”